Increase Your Community Recycling Rate

Untitled document

 

Simple Ideas for Increasing Your Community’s Recycling Rate

Improving your recycling rate will increase how much your community receives through the Residential Recycling Incentive (RRI) Program and can decrease the amount your community spends on waste disposal. Even with the smallest of budgets, you have the ability to increase your community’s recycling rate. Here are a few simple ideas from free to a potential financial investment:

Make the Most of Your Existing Website

Take Advantage of Community Newsletters

Send New Homeowner Packets

Set a Recycling Goal

Include Paper Recycling Drop-Offs in Your Program

Focus on Schools

Send Residents a Direct Mail Piece

Add Community Drop-Off Locations

Convert to Larger Recycling Containers

Implement a Volume Based Waste Collection System

 

Make the Most of Your Existing Website

Websites offer an inexpensive opportunity to promote your recycling program and increase participation. Whether you already have a recycling page or are thinking about adding recycling information to your website, consider the following tips:

  • Use simple, direct language—most readers will only scan your website, so bullet and bold important information
  • Include a list of acceptable materials—make sure residents know what items to recycle
  • Explain clearly how to get a recycling bin or recycling cart—residents want to know how to order a recycling bin or cart or where the drop-offs are located
  • No extra cost? Let them know!—residents are more likely to recycle if they do not have to pay an extra fee
  • Let residents know how to sign up for garbage; does your community contract for garbage and recycling? If not, explain what subscription service means.
  • Who would a resident call if their recycling or trash is not picked up? What if they have a large item to set out?
  • Perhaps most important, is that the information is easy to find on your site. When organizing the page think, “if one of my residents was on the home page, would he/she know where to click for recycling information?” If possible, include a recycling link directly from your home page.

 

Take Advantage of Community Newsletters

No other publication reaches your residents so specifically. Here are a few article ideas that will motivate your residents to Get a Bin or cart and start recycling! All articles should include information on how to get a recycling bin or cart.

  • Focus on the amount recycled in the last year
  • Explain the benefits of recycling—both environmental and economic
  • Give an overview of the recycling process—where does it go and what does it become
  • Another great way to motivate residents is to have an elected official, whether it be a mayor, trustee, or council member, endorse the program. Just like a celebrity endorsement, residents will be more motivated to participate if they know community leadership backs the program. A few simple paragraphs signed by an elected official can go a long way.

 

Send New Homeowner Packets

Unless you plan on baking each new resident a homemade apple pie, there is no better way to welcome them to the neighborhood than with a welcome packet. Besides explaining how to recycle and receive trash service in the community, you can familiarize the new resident with other important community services and contact information. Be sure to include a list of what is recyclable and how to start recycling. Advertise community events and promote what makes your community unique. You can even personalize the packet with a special note from the mayor or trustees welcoming the resident to their new home.

 

Set a Recycling Goal

A national survey of 264 communities found that those who set a recycling goal were more successful. Why? Goals give residents a target to strive for; they let residents see the peak of the summit rather than hiking blindly up into the clouds.

If you need help choosing a goal, the Residential Recycling Incentive Program (RRI Program) has tiers of recycling rates already built into the funding structure. Setting your goal to move up into the next tier will increase the amount of RRI funds your community receives. Click here for a list of Hamilton County, Ohio community recycling rates.

Recycling Rate

Approximate RRI Dollars per Ton

Greater than 25%

$42

20% - 24.99%

$38

15% - 19.99%

$34

10% - 14.99%

$30

5% - 9.99%

$26

0% - 4.99%

$22

 

Make sure your initial goal is attainable. If your recycling rate is 6% and has been 6% for the last 10 years, instead of shooting immediately for 10% consider setting the goal initially at 8%. With the percentage goal also set a timeline to reach the goal. For example, our community goal is to reach an 8% recycling rate by January 2015.

Make your goal public by adding it to your website and newsletter and announcing the goal at a council or trustee meeting. Let residents know the current rate, the goal rate, and when you hope to achieve the goal. Finally, provide feedback on the progress toward achieving the goal. The more often you provide feedback, the more effective your message.

 

Include Paper Recycling Drop-Offs in Your Program

Have you seen the green and yellow paper recycling drop-offs around your community? These Abitibi Paper Retriever drop-offs act as a fundraiser to their host site (school, church, non-profit, etc.). If you have them in your community, chances are your residents are using them to recycle paper.

In order to count the Paper Retriever drop-offs toward your residential recycling rate you need to:

  1. Find the Drop-offs in your community (www.paperretriever.com)
  2. Ask site manager if at least 50% of paper is residential
  3. Request permission from host site to promote the drop-off
  4. Promote location to residents (usually newsletter or website)

 

Next time your community fills out their RRI application, you can include the tonnage in the “mixed paper” category on the application. The site manager should be able to provide you with tonnage reports or you can contact Paper Retriever directly at (513) 242-3671. Questions? Contact Michelle Balz at (513) 946-7789.

 

Focus on Schools

Considering how we manage our resources and waste today will affect our children’s future, it makes perfect sense to include children in your recycling efforts. Fortunately, the District offers many free and subsidized programs and field trips to help schools start recycling and reducing waste. Often kids will bring home the recycling message and behavior they learn in school. Click here or call (513) 946-7736 for more information. Encourage schools in your community to take advantage of these free and subsidized resources.

 

Send Residents a Direct Mail Piece

Sending all your residents a colorful postcard is a great way to grab their attention. Make sure to include information on how to get a recycling bin/cart (or find the nearest drop-off) and what materials residents can recycle. Research has shown that one of the main reasons residents choose not to participate is that they just don’t know how. Make it easy for them and they will start recycling.

The District has designed many direct mail pieces in the past and would be glad to offer our assistance. Contact Michelle Balz at (513) 946-7789 to learn more about the assistance the District can provide.

 

Add Community Drop-Off Locations

Community recycling drop-offs are inexpensive, easy to use, and have proven to increase recycling rates.

Residents find the newer drop-offs easy to use because they can mix all the recyclables into one container- no sorting required. Communities like recycling drop-offs because they make a valuable service available to residents requiring little or no staff time.

Residents in subscription communities, who do not wish to pay the extra cost for curbside recycling service, prefer to have a no cost recycling option. Communities with contracted curbside recycling also find drop-offs successful because the drop-off makes recycling available to residents living in apartments and condos not eligible for curbside service.

Centrally locate the drop-off in an area well-known to residents. Near the municipal building, in a park, or on community property is ideal. If community property is unavailable, consider requesting a corner of a parking lot from a local business. Once the drop-off is in place, remember to monitor the location and be prepared to expand if necessary. Click here to see a list of all communities with recycling drop-offs.

 

Convert to Larger Recycling Containers

Recently, a 64 gallon, two-wheeled phenomenon has hit the streets running (well…rolling) in several local communities. These recycling carts offer residents more capacity, prevent litter with a hinged lid, and maneuver easily. Communities adopting the carts have found residents recycle more than they did with the bins. Terrace Park adopted the carts in December 2008 and saw a 54% increase in tons collected!

If you would like to offer carts to residents in your community, add a cart option the next time you go out to bid for waste and recycling services. For help adding this language to your Request for Bids, contact the District at (513) 946-7789 or email Michelle Balz.

 

Implement a Volume Based Waste Collection System

Volume based waste collection or Pay-As-You-Throw (PAYT) gives residents a financial incentive to reduce the amount of waste their household creates. The premise is simple. Just like any other utility, such as natural gas or water, residents pay for waste collection based on the volume of waste they place at the curb. So a household that only generates one bag of trash a week would pay less than the household who creates four bags per week.

Communities can implement volume based waste collection systems in multiple ways. Residents can receive a base level of trash service at no charge and then have to pay for anything above and beyond that amount. For example, in the City of Madeira residents receive a 35 gallon trash cart and have to pay $0.75 for every additional bag that cannot fit in the cart. Some communities choose a bag system, where residents pay a set amount for each bag they set out at the curb, such as in the Village of Mariemont.

Volume based waste collection systems have been proven locally and nationally to reduce waste. If you are interested in implementing this type of program, contact the District at (513) 946-7789 or email Michelle Balz, for help adding this language to your Request for Bids.